hher is a modern ready-to-wear fashion brand with a focus on design, comfort and quality. Clean lines, soft shapes and subtle details. Expect everyday wardrobe essentials and reinvented classics with a hint of quirk or in a pop of colour.

Designed to be timeless and made to last beyond seasons, to be loved a long time. hher ‘s design philosophy is deeply rooted in creating effortless everyday wear that can be easily mixed and matched with pieces from the wearer’s own wardrobe. Every piece is thoughtfully designed for the busy modern-day woman who needs versatile and high-mileage pieces. Fabric choice is an important element in the hher design process. The brand uses mostly European, Japanese or Korean fabrics which have good drape, are non-sheer and feel comfortable to the skin.